A day late, I’m writing my review of July. When I went back to look over my last few entries in this series, the update for June was missing. That doesn’t surprise me.
By the time I hit June, things were very dire indeed. There may be a lot of people out there saying it’s possible to ignore the recession, but I was unfortunately, not one of them. The job market here has been dreadful, and it’s reached the point where public sector services post up jobs for senior level analysts paying less per hour than an advert I saw in the local shop for somebody to do the ironing.
On top of that, I fell into some very dark thinking. June was horrible mostly because I felt as though I was banging my head against so many brick walls. Most of those were emotional.
It’s so easy to get completely bogged down in dark thoughts. And once you do that, you can’t even be bothered to do the things you need to do to make things better. I started off both June and July with visits to the doctor for stress-related problems.
And then something suddenly shifted.
Nothing was going to get better if I kept trying to do things that didn’t work, so I started looking for new options. I could see that the way I thought about the problem wasn’t giving me enough solutions.
In the middle of a crisis like this, you need really inventive, dynamic thinking. All the obvious solutions weren’t working, so I had to start doing something that might stand a better chance of working. And I needed to do something that would give me a sense that I was actually working, achieving, and doing.

The Amnar Tweet-Up at Sweet Mandarin
I did a tour of financial advice centres. The unanswered requests for more and more information about my business and finances were responded to with all the documentation I could find.
Fear of the situation had made it impossible to act. I had been completely bogged down in thinking that made it impossible to even want to do anything. And that, of course, made everything worse.
After the second trip to the doctor at the beginning of July, everything started to change. I went because I’d spent four days in bed in agonising physical pain and could hardly move my head. I was told this was tension. I explained the breakdown, the financial situation, my general feeling that my life had hit a wall.
I left with a list of very cheap or free complementary therapists and a recommendation to meditate. I came home and decided I needed to do something. There had to be something I could do that would at least make me feel more productive, more positive, would keep those vile thoughts at bay.
I’d already had conversations with Lisa and Helen at Sweet Mandarin about doing a Tweet-up for Amnar, so I set balls rolling. I called the guy who’s been volunteering to do a bit of PR for me, and after a series of email and tweet exchanges, we set up a date.
Then I needed promotion, so we designed a flier, and I began to put the word out as much as I could. I went into the Apple Store for some training, and started focusing on finding any kind of opportunity I could that might help.
This led to the interview with Jonathan Fields. It also led me to focus in on getting Amnar: The Awakening all ready for the Podiobooks.com release. Despite being held up by LibsynPro updates, we went live two weeks later.
In the space of a week or so, I did a few interviews with different people to promote Amnar, met up with a recruiter who had an eye for my particular talent in “hearts and minds” change management, and generally asked for help where I could. The tweet-up attendance filled the bar at Sweet Mandarin. It was a great success.
Then Amnar: The Awakening went live on Podiobooks.com and stormed the charts. I kept working because, to be honest, it was the first time in my life when I could sit back and say that I was thoroughly happy.
No money, the job market here being highly unstable, I was pumping every single hour I was awake into doing this one thing.
There’s something very interesting about this story. I suppose the sensible thing would have been to get my CV out more and more, but I’ve been doing that for three months and nothing has happened. Recruiters I know, who have a great deal of experience in the market, have let me know the reasons why.
I needed, really needed, to do something that would help me shift my thinking. And as I acted to shift my thinking, so my thinking started creating new actions. I noticed things I’d never seen before: a leaflet in the Job Centre about self-employment led me to BusinessLink, connections with friends to MDDA.
I had my CV professionally re-written. On top of all the business work experience, I could now add that I had put together a successful social media campaign, released a podcast that reached a thousand or so people a week and despite being a newbie, was standing up to competition with big names in the podiobooks world.
By the end of July, we had scored over 10,000 downloads in just a couple of weeks across the Podiobooks and my own Amnar site. Besides doing promotion, writing the new book, releasing the weekly podcast and stripping the old one, I’ve been dealing with the complexities of working with a very, very tight budget and the painful negotiations that go on around that.
At the beginning of June, a few people had suggested I make the most of the time. If you’re looking for work, it can be a soul-destroying occupation. After months without any success in a market that seems to be almost extinct, I found that suddenly, taking action in an area that I truly loved gave me back the passion and determination to make my life work.
I feel like I’m still rebuilding after the really dark and painful months of May through June, when I felt deeply depressed. A couple of things have emerged from it, though.
The first is that thinking is absolutely everything. I’ve made concerted efforts to shift how I think, to look at places where my thinking stops me getting things done and making life work. For example, if you keep telling yourself you have limiting beliefs, it’s very easy to spend all your time trying to ‘fix’ them, thinking you can’t get on with life because you’ve got them. In fact, it’s the assumption that you have the beliefs, not the beliefs themselves, that get in the way.
According to Richard Wiseman, most attempts to change our lives fail because we ‘revert to type’. We can make a concerted effort for a bit, but deeper conditioning sets us back again. It’s this conditioning that I’ve been looking at changing – because it can be changed.
It’s often hard to see conditioning because if you’re not challenging it, you won’t see it. The combined effect of Holosync and the drastic economic situation pushed me very hard into a situation where my conditioning had no answers. The solutions were basically to hide under the duvet and let my life collapse, or to change.
Adyashanti and many others advise that it’s often in times of greatest adversity, of the most intense suffering, that we find the keys to real liberation. And that’s the second thing that emerged from it. It became an opportunity. Constantly being unable to find work, I had to start really engaging all my strategies and developing new strategies, that would help me. My thinking underwent radical and rapid shifts because it had to adapt to circumstances.
In a sense I feel grateful that all of this happened. Had I simply walked into another job a few months ago I’d never have been placed in such a challenging situation that really made me focus on what did and didn’t work in my life. I probably wouldn’t have taken the time to seek out opportunities like BusinessLink, MDDA, Salford Venture, Blue Orchid and all the other agencies I’m currently speaking with.
I’d never have had the chance to really see what I was capable of doing when I really tried. Of course, I want financial stability (who doesn’t, especially right now?) but this is what I’ve been given to work with, and since I’m a follower of the Sam Vimes Methodology of Living – you do the job that’s in front of you – I’m just getting on with what’s in front of me, and what I can do right now.
So I’m ending this month with Amnar: The Awakening sitting in both the daily download and the monthly subscription charts, rapidly rising download rates, a whole bunch of new fans I didn’t know I had, opening networks and new opportunities arising, another speaking gig and an Amnar-focused even under my belt. I might not have done the “right thing” to many people, but I’m definitely glad I’ve done the things I have done, and now I’m wondering what’s going to happen this month.